Multi-faceted Marketing Materials for a New Health Care Product

Commonwealth Care Alliance

I was engaged by Commonwealth Care Alliance (CCA) as a senior strategist and communications consultant to help launch and market its new, federally funded One Care product for the elderly and disabled in low-income communities.
 

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Non-Profit Marketing Amidst the Crush of a Crowded Space

St. Mary's Center for Women and Children

At the height of the COVID-19 pandemic, St. Mary’s annual Mother’s Day fundraiser was fast approaching. An infusion of funds was desperately needed; paying for direct mail was a non-starter. A multitude of funding requests was already jamming in-boxes. How to distinguish St. Mary’s from the masses?  I wrote the copy; other talents developed the compelling design.